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A growing brand outsources its marketing to expert marketing agency to scale the business. The results are amazing and revenues grow that allows the brand to expand into more digital channels to completely own their customer experience. The brand couldn’t be happier with the agency’s performance.

But all too often, there comes a day when the agency gets the call – that is, the super happy clients calls to say “thanks for everything but we are taking our marketing in-house”. Why? Because they think they are “supposed to” with much control on decision making.

In Reality, Taking Things In-House Isn’t Always The Best Option For Brands. Here is Why:

SEO Outsourcing

A new company finds the perfect marketing agency with a team of experts in all aspects of marketing that increases their revenue and scales the business.

The business grows to the point where a decision is made to bring the marketing in-house. After scanning through hiring sites and building a team, things don’t turn out too

In Reality, Taking Things In-House Isn’t Always The Best Option For Brands. Here is Why:

well. Growth stalls, the company loses revenues and has to cut back on its marketing budget. Let’s explore this typical tale further.

“In-house” is not a breeze

44%  

of companies say they can’t find the right combination of people and skills in the job market.

75%

of marketers say their lack of skills and creativity is impacting their company’s revenue.

45%

of in-house marketing teams city “staying on top of top trends” as a disadvantage.

It Can Be Costly

Median salary for a Chief Marketing Officer (CMO)

$240,355 / Per Year

Median salary for a mid-level marketing position

$52,812 / Per Year

MEDIAN SALARIES FOR COMMON MARKETING JOBS

Brand Manager

$67,353

Digital Strategist
$58,454

Project Manager
$57,268

Web Designer
$48,667

Graphic Designer
$41,656

Social Media Strategist
$57,744

Programmer
$54,617

Web Developer
$57,758

SEO Specialist
$42,952

Copywriter
$41,656

AVERAGE IN-HOUSE MARKETING MONTHLY COST (Before overhead costs)

$64,040

Agencies Just Make Sense

#1

When you hire an agency, say bye to all the costs of hiring for ever-expanding list of digital marketing job roles and say hello to a vetted team of marketing experts.

#2

A good outsourcing partner can save a company 10- 30% in their overall marketing spending.

#3  

Agencies know how to keep an outside perspective on their campaigns since they work with many different clients and different kinds of marketing campaigns.

#4  

Many good agencies partner with ad platforms and other agencies to offer premium services.

63%  

of agency clients consider digital agencies “Leaders”

85%

of agency clients think agencies can identify New Trends

 65%

of agency clients prefer agencies with Specializations

AVERAGE MARKETING AGENCY MONTHLY COST

$2,500 – $25,000

Not only will it cost that brand more to build out a team of in-house marketers, but it will disconnect from the agency’s hive mind – an entire staff of experts with their finger on the pulse of new trends and technology, constantly working find creative solutions to challenges many brands don’t have the resources to navigate (like how to market your brand during MLB 2019 All-Star Game in Cleveland despite advertising restrictions on major platforms).

An agency’s experience, tools, collective knowledge, ability to analyze data and access to preferential features and support through key platform partnerships are all nearly impossible for in-house marketing teams of replicate. Losing even a single one of these elements can be detrimental to any company’s success.

The bottom line? If it ain’t broke….

Urbanfly SEO is a team of 16 experts that have helped over 100 brands grow with digital marketing. Submit your information below to speak with a growth strategist within two business day.