What is internal links?
Hmmm…..? Internal links are hyperlinks that point at the same domain as the domain link exists on source. Don’t get it? Rephrase to simple word, internal link is the one points to another page on the same website.
Internal links important when it comes to optimizing their site? Google’s crawlers rely on internal link to navigate your site and rank pages for their relevant keywords, but an effective linking strategy can also encourage deeper engagement from readers which sends a positive ranking signal.
In this post, we are focusing on the benefits of internal links and how to use them more effectively to improve online visibility and boost the rank of your website.
Internal Links Vs. External Links
Internal links: hyperlinks that direct users to other pages within your sites.
External links: Direct users to pages on other’s websites.
How do you adapt your website content to get all of these benefits?
Start by following these 6 steps to boost your SEO using internal linking.
1) Organizing Your Website’s Structure
Organized your website into categories and subcategories make it easier to create relevant internal linking structure. Keep the layout logical and user-friendly, based on how a person progresses each page. The search engines will understand how pages are linked together and rank them correctly for specific terms.
Frequently updating your website’s page and understanding what type of content to place is the best way to build internal links to make sense for your readers and search engines. Searching for a page should be friendly user, which is why SEO experts recommend to keep paths between pages shorts. If possible, make sure every page on your site is no more than three clicks away. Keep this principle in mind when planning your site’s layout.
2) Check for Orphan Pages
Orphan pages are web pages that are not linked to from any other page on your site. In another word, Google can’t index your page and audiences can’t access to the page either. Although orphan pages shouldn’t harm the search rankings, but missing out on some SEO value from the content.
One suggestion tool like Screaming Frog SEO spider, it helps to find an orphan page then create an internal link to and from a relevant page to ensure the new page is added to your HTML sitemap and XML sitemap.
3) Link Together Quality Pages
You don’t need to worry about linking to your site’s main pages such as the homepage and contact page; these should already have enough links directed toward them. Some of the most powerful internal links are the ones that connect one quality article to another.
4) Regularly Update Old Articles
Refresh some of your old article’s content and adding new first paragraph such as explaining your updates. Then add fresh content within the old article by having a new internal links to recent content that you created. By doing this will improve your ranking value of old content and also passes ranking value to the new content.
5) Every New Post, Link Old Posts.
Mentioned about updating old articles and about linking new post to old posts. Google sees fresh content as a positive ranking factor. Therefore, linking from a new page to old page passes fresh value.
6) Keep Creating New Content
Creating new internal pages to your website is essentially building a strong internal link structure. Therefore, focus on creating fresh and useful content for your audience, adding new internal links should come naturally. The authority of your site and page rankings will then improve over time.
Little Connections Make a Big Difference
After reading this article, internal links provide more value to audiences by directing them to other quality content on your site. You don’t have to use a lot of internal links on every pages; the best links are naturally occurring and are helpful to the audiences. If an internal link seems unnatural, your readers and the search engine will notice which will damage your reputation on the ranking value.
Unlike external links, with internal links you’re in control. By linking to relevant pages and optimizing your anchor text, you will improve the usability of your site, which should lead to higher audience engagement. Try following these guidelines, Google and your audiences will understand your site better and improve your search engine rankings.