"Two thirds of the billion people on earth who uses the internet, also connect with others via social networks."
We live, eat and breathe on social media. When it comes to executing a seamless social media marketing strategy, you have to make sure you’ve covered all of the bases – and we can make sure that happens. We focus on moving past what’s not working and instead build on what is best for your brand. Starting from scratch? We can do that too. Whether you’re looking to grow your following or increase brand awareness, we know how to execute.
The average user spends 3 hours a day on social media. So what can you do to tap into the power of social media? It is a form of online advertising where advertisers pay social networks like Facebook, Instagram, LinkedIn for showing their ads to relevant audiences based on user’s demographic information, interests and other personal characteristics. Social Media Advertising helps you reach your goals, qualified traffic, brand awareness or conversions.
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- North America has the highest social network penetration rate in the world with around 66%. In the United States, 81% population had a social media profile. This means that there were around 208.91 million social network users in the country in 2017.
- 19% of social media users, use it as their path to purchase, and this can vary significantly from industry to industry so the ability to benchmark for sales conversions is often not relevant in many industries. Setting engagement or follower benchmarks and KPI’s against competitor activity provides a useful reference point for any marketing team.
- In a world where users are 71% more likely to purchase based on social recommendation, it becomes clear that the social identify of any company is critical to its brand and resulting sales.